WOOOM – Wake Up With Us.

Elín is the co-founder and co-owner of WOOOM, where she also serves as Editor-in-Chief. She writes articles and essays exploring the human experience, with a particular focus on body, mind, and spirit. For more than 25 years, Elín has worked as a healer, life coach, hypnotherapist, and shamanic practitioner. She has extensive experience helping people overcome personal obstacles and unlock their full potential. She trained personally with Dolores Cannon and brings more than 15 years of Buddhist practice, along with years of study in India, the United States, and across Europe.

Ragnar is the co-founder and owner of WOOOM. He is an entrepreneur and experienced business leader with more than 25 years of experience in advertising, marketing, and brand building. He founded the advertising agency Brandenburg, where he served as CEO. Ragnar holds a Master’s degree in Digital Management from Hyper Island and has extensive expertise in innovation, strategy, artificial intelligence, business development, digital transformation, and public relations. He is deeply passionate about human wellbeing and the transformation that becomes possible when we nurture our relationships, body, mind, and spirit.

Grétar Mar Sigurðsson is a Content Creator and Content Manager at WOOOM. He holds a BA in Fine Arts from the Iceland University of the Arts and brings a creative approach to communication, storytelling, and concept development. He has a deep interest in consciousness, self-awareness, and the human experience. He has also studied Eastern traditions of meditation and yoga, including the Inner Engineering program at the Isha Foundation. In addition to his work at WOOOM, Grétar has performed as a musician at concerts around the world, exploring the connection between creativity, self-expression, and shared human experience. At WOOOM, he combines his creative vision with a passion for personal transformation to create meaningful content that inspires, informs, and connects people.

Heiðar is a web and user experience designer with more than 15 years of experience creating digital products and user-centered experiences. He is the founder of the design studio HeyThere and has previously worked as Digital Art Director at Brandenburg, as well as Digital Product Designer at TripCreator and Helix Health.

Heiðar studied graphic design in Barcelona before earning a Master’s degree in Digital Management from Hyper Island. His expertise includes user experience design, interface design, and design systems. In his work, he strives to create digital experiences that put people first while combining creativity, technology, and meaningful impact.

Jay leads digital product development at WOOOM. He is the founder of White Elephant Digital, a digital marketing agency he has led for more than a decade. With a background spanning product management, technology, and digital marketing, he brings extensive experience in designing, developing, and scaling digital products.

Jay holds a Master’s degree in Digital Management from Hyper Island in Stockholm and a BA in Advertising from the University of Mumbai. His expertise includes strategy, digital product development, user experience, innovation, and artificial intelligence.

In recent years, Jay has focused on building AI-powered digital products that combine innovation and technology to help people develop stronger relationships with themselves and with others.